Ultra Consultants

OUR INDEPENDENT ERP CONSULTANTS DELIVER 100% CLIENT SATISFACTION

Home / ERP Vendors / Marketing Automation Software

Functionality

Marketing automation software toolsets allow for companies to automate, streamline and manage workflows related to marketing activities. This type of software provides data related to website visits, click-through numbers, blog visits, and more. It’s important to invest in a marketing automation software to provide your resources with another level of information to analyze and drive decision-making.

Benefits of Marketing Automation Software

Nurturing a prospect requires users to have access to data when they need to take action. Marketing automation software tools help set the stage for a better sales cycle. While a prospect may have already learned about a product or service to a certain level, marketing automation software tools help qualify them as a better prospect.
Most companies moving to marketing automation software applications realize benefits in the following areas:
  • Identify hot spots of prospects
  • Ability to help build long term relationships
  • Automate many manual activities
  • Establish and measure KPIs

Vendor Qualities

Most software vendors now have access to SaaS or cloud ERP solutions while still offering on-premise applications. Integration and workflow toolsets are critical when selecting CRM software applications. Integrations with ERP software and other databases allow for a full end-to-end picture of a customer while providing the capability to analyze trends and other data.

Top Vendors