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Functionality

Customer Relationship Management (CRM) is very critical to the success of today’s businesses. CRM software allows resources to quote and estimate, and have access to inventory and capabilities. This allows the user to promise data while providing the ability to search invoices and accounts receivable. Today’s CRM software options provide a full 360-degree view of the customer. From lead generation to opportunity management and through customer service, CRM software allows the consumer to have better interactions with manufacturers and distributors.

Benefits of CRM Software

Companies require more analytics and improved access to data to make informed decisions. CRM software applications can provide the ability to plan better when opportunities and pipelines are properly managed.
Historical data is necessary to look forward, but now we can see more closely into what truly may happen with proper sales forecasting.
Because of CRM software, consumers now expect organizations to be able to provide a complete picture of the customer to employees servicing an account at any given moment.
Most companies moving to CRM applications will realize benefits in the following areas:
  • Lead management
  • Pipeline management
  • Access to inventory, work in progress (WIP) and finished goods
  • Seamless sales to operations transitions
  • Fast and more accurate customer service
  • Team collaboration

Vendor Qualities

Sales and marketing software publishers are becoming very innovative in the CRM space. Technology now allows for systems to make suggestions on who to target, both business and consumer, by analyzing social platforms and other relational databases.

The desire to invest in CRM software has increased dramatically over the last few years as manufacturers and distributors are becoming more collaborative with customers and suppliers.

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