Sales and Marketing Software Functionality
Sales and marketing data can be very powerful when integrated with ERP software. In today’s marketplace, is it imperative that sales information can be quickly and accurately input on a phone call or out in the field.
The entry point for all Customer Relationship Management (CRM Software) products is activity, from the quote-to-order sales funnel and tracking leads, to prospects and through to customers. Additionally, companies who can quickly configure accurate quotes and estimates, check inventory availability, and give customers reliable availability have a competitive advantage.
Marketing departments typically use applications outside of traditional ERP transactions to manage campaigns, oversee lists and identify new market segments. Leveraging one system has a tremendous impact on data analysis and information flow.